generating signal

Courtesy @epc, I went to the July New York Tech Meetup. For the most part, consumer/social/mobile/web/fashion startups aren't my bag. But here's something interesting..

@NYTM: Deliver the right message to the right person. @Knodes #NYTM 

The same technology used to sell our eyeballs to advertisers is flipped into a tool for us to reach deep into our own networks with the backing of our personal social credit. This flips the noise generating system into a signal generating system.

Instead of us filtering out all the noise to find the signal, the signal filters out everyone to whom it is noise. The signal finds you.